15 ways to get more followers on Tiktok in 2025

TikTok is the fifth most popular social media app globally, with around 1.69 billion monthly active users (MAUs). 

It is estimated to have 2.14 billion users in 2025 and 2.35 billion users by the end of 2029.

TikTok is a powerhouse for spreading information, marketing products and services, and creating challenges/trends.  

What’s more? 

If you’re marketing on the platform or trying to grow your influence, you can take advantage of the fact that you’ll reach more people who spend an average of 58 minutes and 24 seconds on TikTok daily.  

In today’s guide, we’ll share the most effective ways to increase your TikTok followers. Ready? Let’s begin. 

How to Get More Followers on TikTok 2025

Keep reading the following for the best TikTok growth tips this year. 

1. Know your target audience.

This will help you create content that they will enjoy. 

Visit the TikTok pages of your competitors and niche influencers and determine what kind of content they post. 

What are their most popular videos? 

Analyze and brainstorm ideas. Be able to pinpoint trends and content types that have the potential to perform. 

Again, check your customer or audience persona and know what interests them and what content they watch on TikTok. 

Be patient. 

You might have to experiment with different video types initially before discovering what resonates with your audience. 

2. Use relevant #hashtags.

Like other social media platforms like Instagram, hashtags can help users find your content. 

While it can be tempting to use popular hashtags in your caption, don’t…. unless those are relevant to your post.  

What to do instead? 

Type relevant hashtags and check the number of views they’re getting. 

You can add #fyp or #foryou hashtags to expand your content’s reach.

Use captions for context, educational insights, or humor in your post. 

3. Find the perfect timing.

Know the perfect timing for your posts to get the most reach. 

For an idea, go to your TikTok analytics to discover the times and days your followers are active on social media.  

For the best results, try publishing before the most popular times of the day. 

We also recommend monitoring the times you’re publishing. This will help you test different times and determine what works best. 

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4. Spot trends.

Look for video trends (popular videos) to create a similar video and use trends relevant to your niche or business.

However, you might have to spend some time on the platform to discover - challenges, trends, and sound clips/bytes - for your content. 

Getting inspiration from real-life events or trends is also a sound idea. 

Alternatively, go to the “Search” of TikTok and look for trending topics/news to find interesting ones that you can use as an idea for your video. 

5. Use trending music and songs.

Grab the attention of TikTok users by adding popular sound bytes (random audio clips, songs, or music clips) to your videos to help with performance. 

Research and discover what popular TikTokers and brands use and determine what popular sound bytes to incorporate into your content so that you can engage your followers/audience.

6. Collaborate with creators and influencers.

Spread the word about your business. 

Work with popular TikTok creators. However, remember that working with them can come with a cost. 

Nevertheless,  you can research top influencers or creators with a substantial following or engaged audience and collaborate with them in your influencer marketing campaign. 

7. Share user-generated content.

Did people mention your brand? Ask permission, credit the rightful owner, and share their content. Tag the creator.

Sharing user-generated content is an excellent way to spread awareness about your brand, showing satisfied customers and giving others an idea of what to expect from your products/services when they do business with you.

8. Create a #Challenge.

Dances and other types of challenges/dares are another idea.  

Check out different challenges and look for one or two to consider when creating your TikTok Challenge (Community Challenges or Branded Challenges).  

[What are TikTok Challenges? They are campaigns that encourage users to generate fantastic content by performing a task that can include showing off how they use a product, displaying a talent, performing a skit or dance, or using a filter.]

9. Create stories.

Stories are short video clips lasting up to 15 seconds. 

They appear on your feed for 24 hours and are displayed as the first video on your feed.

Use stories to share more about your brand. Random content or behind-the-scenes content for your audience.

10. Know what works and put more effort into it.

How to increase followers on TikTok? Check out analytics to discover the type of videos your audience is engaged with and which ones you should continue creating. 

For example, check the videos with the most reach for an idea of what’s trending or going viral. 

Monitoring your analytics and reach can ensure you’re using the right strategies. 

In 2025, recreate content that gets noticed, reaches more people, and grows your TikTok followers.

ALSO: How to Create AI Video for YouTube

11. Reach users by utilizing TikTok features.

Like, comment, engage with other users’ videos, and get attention to your profile. 

You can also consider stitching with other users’ videos. Here, you will add your video to the end of their clips for your content or reaction to their video.

Meanwhile, dueting puts your video next to another user’s video and lets you complement/react to an existing video with your own. 

12. Cross-promote your videos.

Repurpose TikTok videos and use them on other platforms like YouTube and Instagram, which also feature short-form video content. This will further your reach, spread awareness, and potentially increase your TikTok followers and likes.

However, note that IG Reels don’t allow watermarked and reposted videos. In this case, upload the original video or edit it. 

On the other hand, while YouTube allows watermarked videos, you cannot monetize those. 

13. Improve accessibility with closed caption text.

Accessibility is an excellent marketing strategy for expanding your audience and reach (captions on videos and alt text on images).

You can turn on this feature automatically for the captions. However, you must edit them to ensure they’re accurate. 

Alternatively, you can add your closed caption text overlay. 

You can choose both, though. 

Have closed captions to display what the actor or person in your video is talking about and text overlay for additional context. 

14. Consider creating a series.

Engage your audience with a multi-part video series. 

If your audience likes a video, consider creating a series from it. 

Don’t forget to reply to comments, too. 

15. Use a call-to-action at the end of your video.

Ask your audience to follow you or visit your profile. 

Just add a text overlay towards the end of your video. 

But be mindful not to add a CTA in every piece of content. We recommend adding a CTA if creating a multi-part video series (e.g., Follow us to be notified of part 2).

Those are our 15 tips to get more followers on TikTok this year. 

Try our AI puppet creator for short-form TikTok videos for more engaging content. We’ve created a related guide you may want to check out here. 

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